Overall Goal: To equip students with a comprehensive understanding of graphic design techniques and prepare them for professional careers in the industry.
This course will be divided into two main phases:
Phase 1: Building the Foundation (Month 1)
Module 1: Introduction & Setting Up
Introduction to video editing concepts and storytelling
Setting up a Canva account (Free vs. Pro features)
Navigating the Canva interface for video editing
Module 2: Mastering the Basic
Working with video templates and creating custom projects
Importing media (videos, images, audio) and organizing assets
Trimming, splitting, and rearranging video clips
Adding text overlays with animation and styles
Module 3: Enhancing Your Videos
Working with stock photos, videos, and audio in Canva
Creating engaging animations using Canva’s tools
Transitions and effects for smooth storytelling
Basic color correction and adjustments
Module 4: Putting it Together
Adding music and sound effects (including voiceovers)
Designing captivating intros and outros
Exporting videos for different platforms (social media, presentations)
Introduction to video branding and creating a consistent style
Phase 2: Advanced Techniques & Specific Use Cases (Month 2)
Module 5: Social Media Video Strategies
Understanding different video formats for various platforms (Instagram Stories, YouTube Shorts)
Creating engaging social media video ads
Optimizing videos for mobile viewing and autoplay
Tracking video performance with analytics
Module 6: Storytelling for Marketing & Education
Scriptwriting and storyboarding for effective video marketing
Creating explainer videos, product demos, and customer testimonials
Using Canva’s tools to enhance educational content (e.g., presentations, tutorials)
Module 7: Advanced Animation & Motion Graphics
Creating more complex animations with keyframes and timelines
Using typography creatively in video projects
Building motion graphics elements for a polished look
Module 8: Collaboration & Advanced Features
Sharing and collaborating on video projects with others
Canva Pro features for advanced editing (e.g., background removal, content scheduling)
Exploring third-party integrations for even more functionality
Final project: Creating a complete video for a chosen purpose (social media ad, explainer video, etc.)
Course Objectives
Introduce students to the fundamental principles of graphic design and their production pipeline.
Equip students with the skills to create basic graphic design using industry-standard software.
Develop students’ understanding of editing’s creative and technical aspects.
Foster critical thinking, problem-solving, and collaboration skills in video editing.
Basic Requirement
A Computer with recommended Intel i7 CPU, 16GB RAM and 8GB Graphics Card configuration.
Internet Connection with recommended 60Mbps to 100 Mbps speed.